Posts Tagged ‘Improv’

Freemium Approach Leads to Conversions

Running a small improv train­ing cen­tre is a tough busi­ness. Improv is a niche. Longform improv is a niche within a niche. I’m post­ing this so my friends who run improv com­pa­nies can learn from our expe­ri­ence and hope­fully ben­e­fit from it.
Since January 2006, we’ve occas­sion­ally offered our intro­duc­tory improv com­edy course (Level 1, now IMPROV 101) for free to drum [...]

Coaching Improv

One of the sub­jects I’ve been asked a lot about over the years is coach­ing improv. Over the last three years — since we estab­lished a three-tier sys­tem to our teams (Incubator, Harold and House teams) — that ques­tion has been asked more and more. What is the role of an improv coach? To answer that, I first want to address the nomen­cla­ture of improv “teams” and why those teams have “coaches.”