Freemium Approach Leads to Conversions
Running a small improv training centre is a tough business. Improv is a niche. Longform improv is a niche within a niche. I’m posting this so my friends who run improv companies can learn from our experience and hopefully benefit from it.
Since January 2006, we’ve occassionally offered our introductory improv comedy course (Level 1, now IMPROV 101) for free to drum [...]